¡FUERZA!

Problem
During the COVID-19 pandemic, domestic violence cases increased while many victims faced isolation and limited access to support. The campaign aimed to raise awareness about how the pandemic intensified domestic abuse within the Chicanx/Latinx community and highlight the importance of community support.

Audience
Chicanx/Latinx women and community members who may be experiencing or witnessing domestic violence, as well as advocates and organizations supporting survivors.

Solution
¡FUERZA! a campaign focused on education, awareness, and empowerment. I contributed to research, visual identity design, and digital campaign materials, including web design concepts that communicated resources and encouraged community support.

Research

Latinos have been one of the most impacted groups of COVID-19 within California due to the service jobs they make up, resulting in 60% of Latinos making up those who have contracted COVID despite only making 40% of the population and risk heavy job loss, especially for Latina women. Chicanx/Latinx women are forced to quarantine with their abusers and their resources limited due to COVID-19. Based on our research and survey results we chose to focus on the educational needs of the public as the most effective strategy to raise awareness.