Problem
Let’s Jam needed a stronger and more cohesive brand presence to communicate its identity and engage customers across digital channels. The brand lacked consistent marketing visuals and a clear design system to support product promotion and storytelling.

Audience
Cannabis consumers looking for an approachable lifestyle brand and visually engaging content across social media and digital platforms.

Solution
I created branded social media marketing assets to support product promotion and establish a more cohesive visual presence across digital channels. Building on this foundation, I redesigned the brand’s Shopify website to better reflect the brand identity, improve product presentation, and create a more intuitive shopping experience.