Problem
The company wanted to expand its brand presence beyond tea products while staying consistent with its existing visual identity and sustainability-driven mission.

Audience
Customers who value plant-based wellness, sustainability, and lifestyle brands that reflect environmental values.

Solution
I created packaging and merchandise designs following the company’s existing guidelines. I developed a concept pitch for BTNK, a lifestyle apparel line inspired by the brand’s mission to “Sip Tea, Plant Trees.” I collaborated with the founder to design an initial collection of branded t-shirts that translated the company’s values into wearable merchandise.