Problem
To celebrate the 70th anniversary of East of Eden by John Steinbeck, the National Steinbeck Center hosted an academic conference bringing together scholars to discuss the novel’s relevance today. The event required a cohesive visual identity to promote the conference and communicate its academic focus across print and digital channels.

Audience
Literary scholars, graduate students, and attendees interested in literature, cultural history, and Steinbeck’s work.

Solution
I developed the conference’s visual identity and creative direction. This included designing promotional materials, producing print and social media assets, and supporting the marketing strategy to promote lectures and panel discussions leading up to the event.