To celebrate the 70th anniversary of John Steinbeck’s seminal novel East of Eden, the National Steinbeck Center hosted an academic conference to share various perspectives and research analyzing the novel’s place in today’s world. This conference featured short lectures and panel discussions from literary scholars and graduate students. 

As the Marketing and Communications intern at the National Steinbeck Center my role was to develop the upcoming academic conference's visual identity. This included creative direction for conference, visual identity, production of print/social media assets, and marketing strategy.